On Trademe presentation directly influences results. The highest-performing vehicle listings feature professional photography.
Smartphone photos flatten paintwork and exaggerate panel reflections. In contrast, professionally captured automotive images from Tim Salix, create clarity and desirability. When buyers browse online listings, decisions are made within moments. Increasing the likelihood of receiving that decisive enquiry: “I would like to view your vehicle.” Given that the photography package accounts for only a small fraction of the total sale price, the return on investment is substantial.
Trademe & AutoTrader Executive Photography Package – A premium photography solution designed specifically for high-value vehicle listings
Trademe offers the largest audience reach in New Zealand, delivering strong visibility to a highly targeted buyer market wanting top automobiles – especially for premium European marques, classic, sports cars and performance, prestige or luxury vehicles. Trademe’s listing price has now been significantly reduced for more expensive vehicles and most recently there is no longer a sales success (or withdrawal) fee for private sellers. AutoTrader has a no upfront listing cost option and there is no success fee for standard listings. By leveraging both platforms, a single professional photography investment maximises exposure while optimising return on investment – ensuring a vehicle is presented at its absolute best to the widest and most relevant audience.
In contrast, Turners Cars charge the seller auction and insurance fees. Plus a selling fee and a 6% commission on the sale price. Any purchaser of a vehicle pays a buyers fee. In addition, if the sale is through auction or by tender and the vehicle is classified by Turners as ‘prestige’ or ‘classic’ – the buyer also pays a 6.6% commission on the sale price. The fee and commission charged to a buyer is a potential extra barrier to a successful sale.
Includes:
- Up to 20 photos supplied as jpegs to Trademe specifications
- Structured and sequenced image presentation for maximum engagement
- Exterior, interior, options, detail and feature photography
- 24 hour turnaround for a quick listing upload
Each vehicle is photographed with a considered approach – showcasing paint finish, interior materials, engine bay detail and defining design elements.
The objective is simple, elevate the vehicle beyond the ordinary marketplace presentation.
